Direct Marketing Definition – Email, Word of Mouth & More

Learn the definition of direct marketing covering email, word of mouth and more that businesses use to achieve desired success.

The Definition of Direct Marketing

There are a lot of forms of marketing out there today, and it can be really confusing to remember all of them. Out of all the different forms of marketing, direct marketing is one such type of marketing that a large number of businesses adopt all over the globe. So, what is direct marketing? In simple words, direct marketing is a method of marketing where the marketer directly markets the product to the consumer.

Here the use of traditional marketing techniques like broadcasting the advertisement over radio service or an ad in the television has no place. Placing general ads over the internet is not included too. The main tools of direct marketing are flyers, mailers and catalogs.

Advantages of Effective Direct Marketing Campaigns

  • As direct marketing means directly dealing with the customers, the need of a middleman is not felt. As a result of that, price is not hiked and the consumers are benefited by paying a lower amount for the product.
  • The exact response of the products is determined in a better way as marketing executives get to deal with the consumers directly.
  • The profit or loss can be judged with better accuracy as all the transactions are done directly without any medium.

Forms of a Direct Marketing Campaign

  • Direct Mails: Businesses send direct mails to their targeted group of prospects who are likely to purchase their products.
  • Telemarketing: Calls are made to the prospective customers and the product is advertised over the telephone. It is important to note that not all probable buyers might appreciate getting marketing calls.
  • Email Marketing: Electronic mails are sent to a group of people who are likely to give a positive response. One bad thing about this form is that oftentimes the marketing emails land up in spam or junk mailbox. Email marketing has over recent years gained popularity because of increase in online services.

The Email Marketing Meaning

Learn the Meaning of email marketing and of its several benefits to companies that use this method to publish their products.

This method marketing has become one of the most efficient ways of sending commercial messages to your clients using email. These emails are used for requests for business, advertisements, donation solicitation, or sales. Any email sent to a client seeks to build a customer’s loyalty, brand recognition or trust in a business product.

A company can easily reach its target markets in the shortest time possible. It does this without having to print large quantities of advertisements, or use radio time or television for advertisements. To ensure that you stay connected with your customers and purchasing base, install the marketing software today. It will help you maintain important email contacts. The software will also help your business to segment your customers, email addresses based on various factors such as spending habits, clients’ likes and dislikes and many other important criteria.


What are the benefits?

1. Quick and Simple Marketing Campaign

With this method, entrepreneurs can send many emails to different customers in a day. It’s quite easy to create an email to send to clients and only take seconds to reach them. Marketing via email does not require a lot of resources or time, which makes it a very reliable way of advertising your products or services.

2. Relationship Focused

An email can thoughtfully be used to build trust and loyalty in your product or service. It is a vital tool for building relationships with current customers, past customers and new leads. This is because it gives you a chance to speak to them directly. It’s important to be personable and friendly in your email in order to drive your point home.

3. Affordable

Marketing by email will cost your business minimum resources compared to other forms of advertising and has a huge return for your company. According to a recent study, email marketing takes a lead when it comes to return on investment since it stands at 28% compared to direct mail, which stands at 7%.

4. Personal and Customizable

It’s possible to choose who you want to receive the emails and who shouldn’t, thereby allowing you to easily target a specific population. With email an entrepreneur can easily customize his emails in order to target a certain market segment, even a season or a buyer persona.


The Word of Mouth Marketing Meaning

Learn the word of mouth marketing meaning including tips on how this is done to produce the desired results.

Word of Mouth Marketing is also known as WoM marketing. This marketing method is very useful to reach a lot of potential customers easily. This method is usually encouraged or influenced by organizations. It is very easy and simple to promote any products with this marketing method. This marketing buzz is going to emphasize its method on the interaction with other customers. The customer interaction is very useful to amplify the authentic marketing message and makes for easy call to action. This marketing method can be more affordable than any other marketing methods, especially when this method is done properly. Here are some useful tips on how to do this method easily.

Tips on Doing This WoM Marketing

It is very important to provide the best product and service quality. High quality products and services are going to attract any engagements from other customers automatically. When people are satisfied with their favorite products, they are going to recommend these products to their friends naturally. This organic interaction can help any business owners promote their products easily. However, this viral effect can be artificially made by using referral program. This program is specially created to improve the WoM marketing performance significantly. Most people will be very happy to promote any products when they can earn income from this referral program.

They are some important things that people need to know about this WoM marketing. This method is very useful to advertise your products and services quickly and easily. Many marketing experts also recommend their clients to start using this marketing strategy. It is one of the best marketing tactics that can be used to promote any businesses easily. There are many studies showing that this marketing method can be used to improve the brand awareness and sales performance effectively. However, all people should do this method properly, so they can get all benefits from this program.

There are other forms of direct marketing too but these are the top three. You can contact us for more help.

Direct marketing definition