Email Marketing Definition and Benefits

Learn the email marketing definition and of its several benefits to companies that use this method to publish their products.


The Email Marketing Definition

Email marketing has become one of the most efficient ways of sending commercial messages to your clients using email. These emails are used for requests for business, advertisements, donation solicitation, or sales. Any email sent to a client seeks to build a customer’s loyalty, brand recognition or trust in a business product.

A company can easily reach its target markets in the shortest time possible. It does this without having to print large quantities of advertisements, or use radio time or television for advertisements. To ensure that you stay connected to your prospective customers and purchasing base, install the email marketing software today. It will help you maintain important email contacts. The software will also help your business to segment your customers, email addresses based on various factors such as spending habits, clients’ likes and dislikes and many other important criteria.


What are the benefits?

1. Quick and Simple

With this method, entrepreneurs can send many emails to different customers in a day. It’s quite easy to create an email to send to clients and only take seconds to reach them. Email marketing does not require a lot of resources or time, which makes it a very reliable way of advertising your products or services.

2. Relationship Focused

An email can thoughtfully be used to build trust and loyalty in your product or service. Email marketing is a vital tool for building relationships with current customers, past customers and new leads. This is because it gives you a chance to speak to them directly. It’s important to be personable and friendly in your email in order to drive your point home.


3. Affordable

Email marketing will cost your business minimum resources compared to other forms of advertising and has a huge return for your company. According to a recent study, email marketing takes a lead when it comes to return on investment since it stands at 28% compared to direct mail, which stands at 7%.

4. Personal and Customizable

It’s possible to choose who you want to receive the emails and who shouldn’t, thereby allowing you to easily target a specific population. With email marketing, an entrepreneur can easily customize his emails in order to target a certain market segment, even a season or a buyer persona.