Guerrilla Marketing Definition with Strategies

Learn the guerrilla marketing definition and its various strategies and how it has been growing in popularity over the years.

The Guerrilla Marketing Definition

There are different methods of marketing followed by business marketers to advertise products and services to the potential clients. Guerrilla marketing is one such marketing method that has been growing in popularity and is followed by a number of marketers. “So what is guerrilla marketing, anyway?” you might ask. Simply said, it is an advertising strategy that targets to achieve maximum results y focusing on low cost unconventional marketing tactics.

This term started from a book titled ‘Guerrilla Marketing’ by Jay Conrad Levinson. Guerrillas are group members of a small group that take part in warfare. Some of their tactics include raids, sabotage, ambushes and elements of surprise when attacking people. As the concept of guerrilla marketing has similar tactics as guerrillas, hence the name guerrilla marketing.


Guerrilla Marketing Strategies

There are a number of marketing strategies involved that one should follow in order to get desired results. We will discuss them briefly as follows:

Firstly, one should clearly define his target audience to understand who will be the prospective customers. There are different groups of customers divided on the basis of age, gender, race, culture and economical condition. So it is important to target the right ones.

Secondly, the niche and selling point of the business should be underlined. The business person should find out the unique benefits of his products in a creative manner that would appeal his prospective customers.


Thirdly, the business marketer should prepare a budget plan and allocate the amount for different tasks. It is important to decide how much to spend each for online promotion, flyers and brochures, building websites and other marketing methods.

Fourthly, the most important strategy is to hire talented people who will successfully execute the marketing plan in a cost effective way.