Integrated Marketing Communication: IMC Channels and Campaign

Learn about the integrated marketing communication IMC channels and campaign and get the tips for the best strategy.

Integrated Marketing Communication

Definition of Integrated Marketing Communication, IMC

It is still a good idea to use some traditional methods of marketing campaigns, for example phone calls, banners, radio advertising, and also television commercials. These methods are very effective to improve the brand awareness of any products or services.

Many business owners want to use these marketing methods, especially when they want to promote their companies. Marketers combine These methods with some new and modern methods, for example social media, search engine optimization (SEO), mobile marketing, email marketing, and many other methods. They do most modern methods via internet or mobile devices. It is very easy and simple to combine all of those marketing communication methods today.

Tips on Doing the Best Integrated Marketing Communications imc

They are some useful tips that people can follow, so they are able to promote any product or service easily. Combining all marketing efforts can improve the overall sales performance significantly. Don’t forget to have proper reports, in order to analyze the performance of each method. Tracking all customers or followers can help all people improve their business performance significantly. There are many benefits that people can get from such means of marketing. Integrated marketing communications is very useful to help all marketers advertise their businesses easily.

Marketing Information System

Learn the marketing information system definition and understand clearly the advantages of having such marketing system in business. You may want to consider investing in such an information system.

This is a management information system built to assist in marketing decision making. It gathers various types of data, equipment, processes, and people to support the organization in arriving at well-calculated marketing decisions. It shows the progress of things and explains where and why things are falling apart. The system generates regular reports for the middle and operational level managers for them to determine where the problems lie. It can be a good investment for any organization because of all the benefits that it offers.


Marketing information systems can provide the following benefits, regardless of the level of managerial positions or size of the organization:

  • It allows managers to share work and information with ease.
  • It fosters collaboration between the marketers and customers when it comes to developing product designs based on the customer’s requirements.
  • This uses customer management systems that facilitate the daily processing of customer transactions, from the point of sale to customer service.
  • Additional, it provides the organization with customer feedback and data on a regular basis. This helps the organization streamline their business process while taking into consideration the needs of the customers. The system can also support the organization in managing their customer data to help them find the best marketing strategy and promotional activities.
  • It also gives the organization one of the most important assets in this modern world – information. The system can help you spot customer behaviors and buying trends, which can in turn help you project sales and revenue reports.

If you want to be more on-point with your product marketing decisions, it would help if you have your own marketing information system. It will eventually pay for itself as you get more results from your promotional activities.

More on IMC marketing channels and campaign:

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