Marketing Campaign: Types & Techniques

Check out these marketing campaign types and strategies that businesses employ to achieve the desired success for their product or brand.


Marketing Campaign Types and Techniques

At its most basic, a marketing campaign refers to a collection of specific activities aimed at promoting a product or brand. This is for the purpose of attracting new buyers as well as reinforce the company’s positioning in the market. It typically follows a series of well-planned and coordinated steps.

Types of marketing campaigns

1. Relationship Campaigns

These seek to building strong relationships between the business and its customers rather than exclusively trying to convince them into buying products. If customers love a particular brand more, there’s likelihood that they will spend more money on that brand.


2. Email Campaigns

Email marketing is a key marketing strategy among Internet marketers. In fact, it’s often employed as the primary way to connect with clients. Campaigns will often involve collecting, organizing and sending emails to potential prospects on a list to invite them to take an action like trying out products.

3. Newsletter Campaigns

Another method is the newsletter which involves writing a newsletter that highlights the most important things that have or will happen for the company. The newsletters create a sense of participation with the members and, if used appropriately, can be a key driver for an organization’s growth.


4. Social Media Campaigns

Facebook, Twitter and other major social sites offer businesses a unique opportunity to engage with closed and prospective customers. Yes, social media marketing may still be in its infancy but the fact is that it’s growing up, and really quickly. Business can interact with customers by sharing content, replying to feedback and so on.

What Campaign techniques are used

A company can employ advertising in its strategies in which case it uses conventional mediums such as radio, television and print. It can also use more contemporary mediums like the internet . But campaigns don’t have to rely advertising only. They can include word of mouth, demonstrations or other interactive techniques. Their choice will depend on the goals of the campaign, nature of products and so on.