Marketing Information System Definition

Learn the marketing information system definition and understand clearly the advantages of having such marketing system in business. You may want to consider investing in such an information system.

The Marketing Information System Definition

This is a management information system built to assist in marketing decision making. It gathers various types of data, equipment, processes, and people to support the organization in arriving at well-calculated marketing decisions. It shows the progress of things and explains where and why things are falling apart. The system generates regular reports for the middle and operational level managers for them to determine where the problems lie. It can be a good investment for any organization because of all the benefits that it offers.


Marketing information systems can provide the following benefits, regardless of the level of managerial positions or size of the organization:

  • It allows managers to share work and information with ease.
  • It fosters collaboration between the marketers and customers when it comes to developing product designs based on the customer’s requirements.
  • This uses customer management systems that facilitate the daily processing of customer transactions, from the point of sale to customer service.
  • Additional, it provides the organization with customer feedback and data on a regular basis. This helps the organization streamline their business process while taking into consideration the needs of the customers. The system can also support the organization in managing their customer data to help them find effective marketing and promotional activities.
  • It also gives the organization one of the most important assets in this modern world – information. The system can help you spot customer behaviors and buying trends, which can in turn help you project sales and revenue reports.

If you want to be more on-point with your product marketing decisions, it would help if you have your own marketing information system. It will eventually pay for itself as you get more results from your promotional activities.

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