Marketing Definition, Terms and Types

Lean the marketing definition and the meaning of its different terms and types that students and sales representatives should know.

Marketing Definition

People discussing different definitions of marketingA person ho has to define marketing may simply say that it is a process by which a company attracts customers for its products or services so that they buy them. If we go deep into understanding the topic however, we would see that different people define it in different ways.


Following are some of the definitions given by different people:

  1. A process by which a business entity creates interest in customers to buy their products or services. Sales technique, business development and business communication are the underlying strategies of marketing. The companies can create value for themselves and their customers and build a strong relationship with them.
  2. A set of activities or practices that companies adopt to create, communicate, deliver and exchange products and services that have value to partners, consumers, clients and the general public at large.
  3. From the point of view of a customer, every business activity is marketing. It is not only a specialized activity but it encompasses the entire business, and it is much broader than selling.
  4. One of the shortest definitions you may receive is; “Marketing is everything”.

Its Elements

There are four main elements, namely; product, price, place and promotion (4 Ps of marketing, in short). At first, the selection has to do with the development of a product. The company has to decide which product it should sell to attract large numbers of customers. Secondly, the price of the product is very important to consider. The product should have the right price. The third element is the place where the sellers put up the product for sale. Finally, it is necessary for the company to do the required promotion of the products. If the company follows all four elements rightly then the business will be successful.

Terms and Types of Marketing

Click one of the following links to read up on different words on this topic available at

Marketing types

Product Marketing Definition
Digital Marketing Strategies | Goal, Lead Magnet & Action Plan
Word of Mouth Marketing Definition
Retail Marketing Definition
International Marketing Definition
Online Marketing Definition
Service Marketing Definition
Event Marketing Definition
Mass Marketing Definition | Undifferentiated
Brand Marketing Definition, Application & Effectiveness
Social Marketing Definition | Internal & External Elements
Trade Marketing | Definition and Meaning
Definition of Content Marketing
Affiliate Marketing Programs
Email Marketing Definition and Benefits
Digital Marketing Strategies | Goal, Lead Magnet & Action Plan
B2B Marketing Definition | Business to Business Transactions
Field Marketing Definition
Strategic Marketing Definition
Guerrilla Marketing Definition
Network Marketing Definition
Mobile Marketing Definition with Features

Marketing words

Marketing Campaign Types & Techniques
Marketing Management Definition
Marketing Process Definition
Marketing Segmentation Strategies
Marketing Information System Definition
Marketing Mix Definition | Price, Product, Promotion & Place
Different Types of Marketing Channels
Integrated Market Communications
Market Research Definition & Role
Different Types of Marketing Strategies
Marketing Agency Definition

Helpful Resources:

Check out also Digital Marketing in Hertfordshire, UK and discover online success.